An impactful design for unique websites

The (web) design phase allows us to create a preliminary deliverable known as the mockup. This is a static version of the website that will serve as a reference during development. Discover here the steps we follow to produce exceptional sites.

Art direction

Before creating the actual mockup, we define the artistic direction of the site (AD), which will be heavily influenced by the creative manifesto.

Initially, a mood board will be created to gather inspirations aligned with the project, and this mood board will be validated by the client to proceed with confidence.

Next, it will be time to make concrete creative choices, selecting relevant typography, defining a coherent color system, determining text sizes, positioning of media, etc. Each choice will be made in relation to the objectives defined during the design phase to lead to relevant and documented solutions. A proposal applied to the homepage will be validated before applying the identity to the rest of the site.

UI/UX

Once the artistic direction is validated, we can move on to creating the pages and components of the site.

We will aim to maximize the messaging, overall coherence, and interactions. We always keep the objectives in mind and strive to guide users as efficiently as possible toward the strategic pages or sections of the site while instilling a sense of trust and assurance.

We will also design the interfaces to be responsive to provide a consistent experience across different screen sizes. Adjustments will be made to ensure that the site remains performant and elegant on smaller devices.

Interaction design

We also plan in advance the interactions that will be possible with the site.

It will be possible, for example, to design sliders that group information within the same section, as well as interactions that occur on hover or scroll. All of this is again aimed at enhancing both your brand image and maintaining the visitor’s attention while providing a unique experience.

Animations

Put the message in motion to engage your audience.

To guide users’ attention toward particularly important elements and create an emotional response (the famous wow effect) that reflects positively on your brand, we believe it is essential to incorporate animations into your website. These animations can be triggered when new sections appear on the screen, highlight a link or button, or enable smooth page transitions during navigation.

And then?

Once the mockups are created, they will be presented for client approval before moving on to development. This validation may depend on feedback to align the project more closely with the client's vision. Once approved, we can proceed to development.

A website or a redesign project?

Do you need advice for the graphic redesign of a website or for the creation of a new site? Feel free to contact us to present your project!