Website design

It is essential to clearly define the project’s scope to reveal the strategic and marketing objectives of the website. For instance, one would want to determine whether the goal is to sell a product, schedule appointments, or provide information about a process. The website can have multiple objectives; typically, a primary objective is defined along with secondary ones.

From these objectives, a strategy can be developed regarding navigation, the functionalities to implement, and methods to attract our audience to take the desired actions. This phase is crucial as it will guide each of our decisions to determine whether they contribute to the project’s effectiveness.

We will begin with an audit of the existing website if it is a redesign to highlight the strengths that we will aim to retain and improve, as well as the weaknesses that need to be addressed or rethought.

It will also be necessary to conduct an audit of the websites of key competitors to identify trends relevant to the sector. We will analyze the sites as a whole, including their graphic standards, structures, and navigation methods, to propose relevant solutions that align with visitor expectations.

We will also expand our audits to sectors offering similar services to draw inspiration and propose relevant features, interactions, or tones for your website.

It is essential to understand your audience and their personas to ensure that the message is conveyed as effectively as possible. Indeed, we will tailor all components of the digital experience based on the specifics of our targets. Depending on factors such as age, cognitive habits, or cultural aspects, we will not address our audience in the same way.

The organization of a website’s pages is strategic because it influences our audience by providing simple navigation to access the desired information. It also impacts search engines, which analyze the levels of nesting and relationships between pages for indexing. Therefore, we aim to minimize the journey to reach the strategic pages of our site.

It will be important to define a character for our project, which means establishing a tone and energy to guide the design phase towards relevant choices. It is crucial to consider the target audience, as well as the objectives and competition, to define this tone that will shape the visual identity, interactions, and text content writing.