SEO

At Ronce Bleue, we believe that a quality website, well-designed with a coherent and impactful design, as well as good performance, should also achieve high objectives in terms of SEO. We do everything possible to ensure that your site is well-optimized for search engines.

Competitive analysis

It is important to know who you want to compete against when considering SEO.

We conduct a competitive analysis in terms of SEO, which means we will look into the keywords our competitors are ranking for, identify any opportunities to exploit, and determine what types of content are predominant. We will highlight best practices to follow and identify ways to stand out.

Keyword discovery

Organic traffic, meaning traffic coming from search engine queries, remains the majority, so it is essential to carefully choose the keywords for which we want to rank.

It is crucial to have a strategy to position yourself on relevant keywords, meaning keywords that generate traffic and are not overly competitive. We conduct an audit of interesting and strategic keywords that should be included when creating your pages.

Content optimization

Content is essential for the good ranking of your site, so it is important to present it in a way that your visitors expect and that will be favored by search engines.

The presence of keywords is not the only important aspect when creating well-optimized web pages; the content itself is crucial for providing visitors with what they are looking for and building trust. We will therefore seek to determine which types of content are best suited to the themes and keywords we have selected to optimize our pages.

Technical SEO

Part of SEO also lies in the code and structure of the pages. Well-documented images, optimized meta tags, and well-structured titles will contribute to better organic ranking.

We ensure that we properly construct our semantic markup so that search engine crawlers can quickly find important information, links, and the keywords we want to rank for. We also optimize titles, meta tags, Open Graph data, and microdata to maximize our chances of being well-ranked.

During the development phase, we also pay attention to creating high-performing sites in terms of loading speed and Web Core Vitals, as search engines evaluate performance for ranking purposes.

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FAQ

SEO, or Search Engine Optimization, is the art of optimizing a website to improve its ranking in search engine results. It consists of several categories: technical SEO, on-site SEO, and off-site SEO. It is essential to consider SEO when creating a website so that it is optimized from launch and ready for good ranking.

At Ronce Bleue, we design our sites with a strong focus on SEO. We conduct keyword research and create coherent structures, optimize content based on visitor expectations, and enhance the performance and technical semantics of our pages so that they are well interpreted by search engines.

To create your website, we will generate a certain number of pages, including the homepage and key content pages. However, it will be up to you to enrich your site afterward. We will provide training to ensure this process goes smoothly and that you master all the important aspects of your site.